Oh, we’re sinking like stones, all that we fought for

(”Don’t Panic,” by Coldplay)

So in today’s The New Paper, there was an article on how Creative’s Zen Micro stacks up against Apple’s iPod Mini. “Is Creative’s new Micro really better than the iPod Mini?”, blared the title — interesting! Let’s see what this (potentially biased Singaporean) writer has to say about how the Micro compares to the current market leader.

The writer starts off with comments by Sim Wong Hoo — “Prettier than the prettiest… Mini-er than the Mini!” — and then proceeds to describe (quite adequately) the features of the Zen Micro (vertical touch pad, 5GB capacity, size, sound quality, FM radio, battery life), followed by… the conclusion?!

But is it better than the iPod Mini?

I am not a sucker for looks or cult appeal, so I will say yes.

Uh. What?!

I guess I shouldn’t expect too much from TNP… for a real comparative review, there’s Walter Mossberg’s [wsj.com] take, after all.

I am not a sucker for reporters acting as promotional mouthpieces for Singaporean companies’ products nor one-dimensional comparative reviews with unsubstantiated conclusions, so… well. Yeesh.

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